The New York Sherpa, who sometimes goes by Josiah Brown at family functions, has logged over 900,000 miles by car throughout New York and 47+ states over the last 22 years of working in the destination marketing and management industry. 

→ Tourism Industry Thought Leader

Being the brain and the passion behind founding the New York’s Best Experiences® brand, the Print Travel Guide of the Future, the NEW advocacy training course The Destination Advocate, and the President and CEO of Famous Destination Marketing, Inc. keeps Josiah’s mind full of what is important in the tourism industry right now.

He is a past chair of the New York State Tourism Industry Association “NYSTIA”, a member of the Destinations International Advocacy Committee, and co/chair of the NYSTIA Advocacy Committee.

→ Consulting

Destination Advocacy: We can have the best strategy, do the best marketing, have the best sales team, have shiny numbers and economic impact charts, and be building great relationships with partners…but if we get advocacy wrong we can lose the funding to do everything. Funding cuts and relevancy attacks are coming at us fast and furious, and we have to get ahead of this new reality. Getting ahead of it looks like good advocacy planning and then action. Let’s chat!

Destination Brand: The misunderstanding of branding costs organizations and businesses millions in misdirected marketing expenses. Branding is an emotional reaction in the heart of the consumer. Everything you do and are shapes that reaction. Build an epic, consumer first brand today!

Destination Assessments and Strategic Planning: If you want eyes on your destination that have seen 1,000 destinations, or you want to see what we believe is the future of strategic planning, we are happy to chat!

→ Public Speaker

Josiah Brown has traveled all around the country speaking and teaching on what he’s passionate about: Thriving communities through the power of well managed visitor economies. Speaking topics include Advocacy, Branding, AI for Tourism, Marketing and more Tourism. The content always has the passion to meet his personal motto is “Inspiring People Forward.”

→ Sushi Face Stuffer

Follow the hashtag #FatSherpa to see some awesome places to eat in New York and beyond.

His instagram is a dashboard view of what he sees, and you’ll want to tag along!